Chingari users now have access to hoichoi content
Chingari announced on Thursday a partnership with hoichoi, an OTT platform. Through this partnership, Chingari users will have access to hoichoi content such as short music videos, dialogue and clips from their most popular and upcoming shows.
Combining efforts with another distribution platform will create a larger audience base and a strong partnership, as our content options are limitless when it comes to entertaining audiences on a global scale. . Hopefully this wide range of exclusive content will be accessible to a large user base through this association, added Soumya Mukherjee, Head of Revenue and Strategy at Hoichoi.
The announcement comes after Chingari revealed he recorded the highest engagement time – over 51 minutes a day. The company said the average engagement time was higher than that of Facebook and other Indian social networking platforms.
Since its inception, Chingari has been offering short engaging Bangla videos on its platform and the incorporation of Hoichoi content will be an added attraction for the Chingari family, which is 38 million strong. We are confident that the new content will receive immense love from our users, in a statement Sumit Ghosh, co-founder and CEO of Chingari App.
Lately, Chingari has been making efforts to increase the catalog of content on its platform. The company recently signed an agreement with ALTBalaji. He launched Chingari Multiplex, a new OTT platform in partnership with NH Studioz.
Chingari has so far raised $4.5 million in two rounds. According to Ghosh, Chingari will now seek larger Series A funding in the next three months.
